The traditional marketing model was to obtain as many eyeballs on your product or service’s message as you possibly can and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional forms of marketing are no longer effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recent survey discovered that only 14% of people trust ads while 76% of individuals trust consumer recommendations. Accordingly, Motivational Content began seeking alternative methods to connect with potential consumers.
Making money online was originally made popular through the use of Websites and optimizing the websites through SEARCH ENGINE OPTIMISATION (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Web 2 2.0 strategies, such as for example social media marketing. Social media is when companies utilize Blogging platforms 2.0 platforms, such as blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The advantage of blogging platforms 2.0 platforms versus traditional method of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to create content and companies are incentivized to communicate with their customers.
The times of broadcasting your product or services message out to the masses and longing for a response have died. People don’t want to obtain nameless, faceless companies. Not only are consumers paying attention to the ‘man behind the curtain’, however they also need to know what others say about your service or product. A recent study concluded that 80% folks Internet using moms were influenced by word-of-mouth from friends and family when coming up with a purchase decision. No other media platform allows for small businesses to benefit from consumer person to person advertising like social media.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The benefit of social media marketing is that you’ll have the opportunity to connect with networks of potential prospects that you would otherwise be unable to come across utilizing other traditional marketing techniques and even SEO.
Word of Mouth Marketing- Word of mouth marketing has always been probably the most influential way to generate sales. With social media, it is possible to create raving fans who will voluntarily promote your product and services to their networks of friends. Needless to say, if your service or product is poor, you may suffer the reverse great things about this.
Brand Awareness – Branding your organization using social media marketing is much simpler, faster, and less costly to achieve compared to the traditional advertising medium as well as website marketing.
Customer Retention – Web 2 2.0 platforms are the perfect places to talk to your customers about new products, special promotions, or merely to educate them on your own business. Through consistent, FREE communication, it is possible to keep your company in front of your customer’s eyeballs that will in turn lead to repeat business and referrals. Remember, the key to this kind of communication is usually to be content rich; avoid these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social media marketing plan will create almost immediate results for the business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your customers disappear once the ads set off air, these web 2 2.0 platform benefits will continue long-term as long as the communication and updating of your social media presence is maintained.